Century and the world’s bestselling thriller writer, James Patterson, have announced the release of Wiretap: James Patterson Chat Stories, an innovative, free-to-access, custom-made messenger app that will deliver immersive and engaging stories told through a combination of text and picture messages.
The first story to be released on the app, Cross Lines, unfolds over seven days, with readers able to witness a brand new storyline develop as if looking over Cross’ shoulder. Set in the aftermath of the dramatic events in Cross Kill, Cross Lines will serve as a bridge to the latest in the bestselling Alex Cross series, The People Vs Alex Cross.
The app is part of a broader strategy that will see the Alex Cross brand heavily promoted throughout Autumn and Winter. The ebooks of both Cross Kill and Detective Cross will be price promoted and include advertising for the Wiretap app, with further support coming from extensive social media advertising and the James Patterson newsletter. Alex Cross content will also be distributed across Penguin Random House’s crime community DeadGood and Penguin UK’s social channels.