‘AIN’T TOO PROUD – The Life and Times of The Temptations’ to open in the West End in March 2023

The smash hit, Tony Award-winning Broadway musical, AIN’T TOO PROUD – The Life and Times of The Temptations, will begin performances at the Prince Edward Theatre in London’s West End on 31 March 2023. Tickets on sale from 12noon today!

Casting to be announced soon.

AIN’T TOO PROUD, which won the 2019 Tony Award for Best Choreography is the electrifying new musical that follows the remarkable journey of THE TEMPTATIONS from the streets of Detroit to the Rock & Roll Hall of Fame. With their signature dance moves and unmistakable harmonies, they rose to the top of the charts creating an amazing 42 Top Ten Hits with 14 reaching number one. The rest is history – how they met, how they rose, the ground-breaking heights they hit, and how personal and political conflicts threatened to tear the group apart as the United States fell into civil unrest. This thrilling story of brotherhood, family, loyalty and betrayal is set to the beat of the group’s Grammy Award-winning music including the hits My Girl, Just My Imagination, Papa Was a Rollin’ Stone and so many more.


Otis Williams, the group’s founding member and an executive producer of the show said today:

“I am truly thrilled that our Tony Award-winning musical Ain’t Too Proud – The Life and Times of The Temptations, which was a smash hit on Broadway and is currently touring to 50 cities in the U.S., will be opening in the West End next Spring. The UK has always loved our music and embraces it as much today as it did 60 years ago. All of us involved with the show can’t wait to share this very production with you all.”


AIN’T TOO PROUD has a book by Kennedy Prize-winning playwright Dominique Morisseau and reunites two-time Tony Award winning director Des McAnuff with Tony and Olivier Award winning choreographer Sergio Trujilio, whose previous collaborations include the Tony Award winning hit show Jersey Boys. It has Scenic design by Tony Award nominee Robert Brill with Costume design by Tony Award winner Paul Tazewell. Tony Award winning lighting designer Howell Binkley and Tony Award winning sound designer Steve Canyon Kennedy unite once again following their success working together on Jersey Boys. Projection design is by Drama Desk Award winner Peter Nigrini, Hair and Wig design by Charles G. LaPointe. Music Supervision and Arrangements are by Kenny Seymour, Orchestrations by Drama Desk Award winner Harold Wheeler and Music Direction by Matt Smith.

AIN’T TOO PROUD is produced in the West End by Ira Pittelman, Tom Hulce, Stephen Gabriel and Jamie Wilson.

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