The Chace Hotel Coventry to rebrand as a Laura Ashley Hotel

Laura Ashley Hotels has announced it is expanding its portfolio with the addition of The Chace Hotel in Coventry, with the 66-bedroom hotel now undergoing a major refurbishment to bring it in line with Laura Ashley brand standards.

The elegant new interiors will showcase the Laura Ashley Home range and its exquisite, high-quality inherently British fabrics and furnishings throughout.

The Chace Hotel is a stunning example of Victorian architecture, surrounded by three acres of attractive landscaped gardens.



Chris Bowron, Hotel Manager of The Chace Hotel, said:

“We’re delighted that The Chace Hotel will be joining the Laura Ashley Hotel portfolio. A thorough refurbishment is underway using the Laura Ashley Home collection’s beautiful range of décor, fabrics and soft furnishings. It is an exciting time for the hotel, and we are excited to offer our guests a whole new experience.”



The Chace Hotel is already home to the Laura Ashley The Tea Room, which opened in October 2018 and is the newest addition to the tea room portfolio.

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