Funko has announced the official online launch of Pop! Yourself, a new iteration of the company’s beloved and iconic Pops! line.
Taking Pops! to a whole new level, Pop! Yourself provides fans with the opportunity to create a one-of-a-kind Pop!pleganger of themselves, friends, loved ones and co-workers and is now available on Funko.com for $30.
Pop! Yourself has been the #1 in-store offering sold at Funko’s two brick and mortar retail locations in Everett, WA and Hollywood, CA, generating more than 20% of each store’s overall sales since the program launched in 2021.
Entertainment, sports and music collaborations are expected in 2024 to deliver more personal customisation options.
In conjunction with this announcement, the company also launched a new Fan Rewards program, offering members benefits such as fan experiences, discounts, sweepstakes and exclusive Funko merchandise.
The program will continue to evolve, offering members a plethora of ways to earn points for benefits by interacting with content, connecting on socials, and being part of the collecting community.