‘Sgt. Pepper’s Lonely Hearts Club Band – The Immersive Experience’ launches at Tate Liverpool with Dolby Atmos!

The Beatles Gatefold © Apple Corps Ltd

Tate Liverpool and National Museums Liverpool, with a little help from The Beatles and Dolby Laboratories, has today launched a unique experiential presentation of Sgt. Pepper’s Lonely Hearts Club Band in Dolby Atmos®, as a Christmas gift to the city.

This worldwide first, immersive experience will be presented daily at the Dr Martin Luther King Jr Building at the Royal Albert Dock Liverpool from today until Thursday 9 January 2020.

Tate Liverpool and National Museums Liverpool have collaborated with Apple Corps Ltd. to present the remixed version of The Beatles’ pioneering album in Dolby Atmos, an immersive sound environment that feels as if the band is performing live in the space.

This free event, situated at the heart of Liverpool’s iconic Royal Albert Dock Liverpool will transport listeners to Abbey Road this Christmas.

Giles Martin, son of the legendary Beatles producer George Martin and a Grammy Award winning producer in his own right, created this mix of Sgt. Pepper’s Lonely Hearts Club Band from the original tapes.

Giles Martin said:

“Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time. In many ways it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before. Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Sgt. Pepper cover © Apple Corps Ltd

All tickets for the free event are now fully sold out, however, fans around the world can immerse themselves within these recordings, which are available to stream in Dolby Atmos via Amazon Echo Studio and Amazon Music HD for the first time, with further services to follow in 2020.

For more information on the event, please Click Here.

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