Hard Rock International has today announced plans to open a new flagship cafe in London’s Piccadilly Circus next year.
Hard Rock Cafe Piccadilly Circus will mark the first Hard Rock location to showcase Hard Rock’s modern vision, including a new design style, the world’s largest Rock Shop, contemporary memorabilia, and a brand new menu.
The 1,800-square-metre, multi-level state-of-the-art cafe will feature Hard Rock’s one-of-a-kind blend of music, entertainment, iconic merchandise and authentic American food and drink.
The London building will showcase an open kitchen concept and Hard Rock’s new design style, which draws on inspiration from the city, including Victorian glazed tiling and the fabrics and colours of the London Underground.
While the new cafe will feature memorabilia from classic UK artists such as Freddie Mercury, David Bowie and George Michael, the Piccadilly Circus location will focus on memorabilia from contemporary artists such as Charli XCX, Ellie Goulding, Ed Sheeran and Amy Winehouse.
Hard Rock Cafe Piccadilly Circus will complement the classic Hyde Park location, the first Hard Rock Cafe in the world.