Max Löffler wins The Folio Society & House of Illustration’s ‘Book Illustration Competition 2018’

The Folio Society and House of Illustration have this morning announced Max Löffler as the winner of the eighth annual Book Illustration Competition – a unique partnership between The Folio Society and House of Illustration.

Löffler was selected for the prestigious award by eminent Holmesian, Helen Dorey, at an exclusive ceremony held at House of Illustration yesterday, and will now receive a  £5,000 commission to illustrate The Folio Society’s exclusive edition of Arthur Conan Doyle’s The Selected Adventures and Memoirs of Sherlock Holmes, available from October 2018.



Löffler’s winning entry (above) was selected from over 450 entries received from 48 countries. Max is a freelance illustrator and graphic designer from Germany.

The shortlisted artists, who each receive £500, are Andy Potts (UK), Andrew Pinder (UK), Harry Woodgate (UK, Student), Erik Freij (Sweden, Student) and Zuzana Cupová (Czech Republic, Student). 



At the ceremony, Helen Dorey said:

‘The standard of the entries was universally high and is a tribute to the universal appeal of Sherlock Holmes. Max Löffler’s illustrations elegantly express the essence of the stories with an added element of mystery that makes them utterly compelling.’



Colin McKenzie, Director of House of illustration, also revealed Svetlana Boiko as the recipient of the People’s Choice Award, voted for by 3681 members of the public online.

Boiko will receive books worth £100 from The Folio Society and a year’s membership to House of Illustration.


Arthur Conan Doyle’s The Selected Adventures and Memoirs of Sherlock Holmes, illustrated by Max Löffler, will be available from The Folio Society (www.foliosociety.com) in October 2018.

Illustrations © Max Löffler 2018 from The Folio Society and House of Illustration Book Illustration Competition for Arthur Conan Doyle’s The Selected Adventures and Memoirs of Sherlock Holmes 

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