‘Hamburg on Tour’ comes to London this October

On Friday 20 and Saturday 21 October, London will play host to Hamburg on Tour, a one-of-a-kind pop up event in Shoreditch to showcase one of the most livable cities in the world through its lively music and festival region.

With the opening of the Elbphilharmonie in January 2017, the Hanseatic City is home to Germany’s new cultural landmark, which builds upon the long tradition of Hamburg as a music capital: the new concert hall is a beacon for the diverse and lively music and festival scene of the city and surrounding region.



The Hamburg Metropolitan Region hosts more than 100 exciting festivals per year. At Hamburg on Tour visitors will discover the city’s festivals cater to every taste – from Metal and Jazz, to Rock and Classic – there really is something for everyone to enjoy.


Image: Christoph Meyer


The free event will feature festival partners including ELBJAZZ, Hamburg International Short Film Festival, Hanse Song Festival, Hurricane Festival, MS Dockville Festival, Reeperbahn Festival, Wacken Open Air, showcasing live music, art installations, interactive workshops, food and craft beer to give visitors a true taste of Hamburg in the heart of London. To celebrate, a new edition craft beer has been specially brewed for the event: visitors can buy a bottle of ‘Lütte Höög’ on the day.



Discover Hamburg via a very special replica of the Elbphilharmonie Hamburg façade, or don a virtual reality headset to take a tour of the iconic new concert hall. Join Stefanie Hempel for a singalong on her famous St. Pauli Beatles Tour or simply drop by to watch live music with friends – all within heritage venue The Boiler House on London’s Brick Lane. And of course, for those inspired by their visit, the Hamburg Tourist Board and other partners will be on site to offer individual and expert guidance on planning a trip to the happening maritime city.


For more information, and to view a full list of events, please Click Here.

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