Birds Eye View and Curzon Home Cinema announce ‘IN BLOOM’ Ultra VOD UK Premiere

Birds Eye View and Curzon Home Cinema announce Ultra VOD UK Premiere alongside a special online season of female filmmakers.

As part of the 2014 Birds Eye View Film Festival, Curzon Artificial Eye title IN BLOOM will be released on Video On Demand in the UK before it is released in cinemas, with a simultaneous live Festival Opening Night UK Premiere at BFI Southbank on Tue 8 April alongside an online premiere on the same evening through Curzon Home Cinema and BT TV.

The film will then be released in cinemas on the 2nd May.

Set against the troubled backdrop of civil war in early nineties post-Soviet Georgia, IN BLOOM follows the lives of two inseparable 14-year-old friends as they learn to deal with the new world around them.

The Ultra VOD premiere also kicks off a partnership for a month-long online season of work by the world’s most exciting female filmmakers, showing on Curzon Home Cinema as part of Birds Eye View’s year-round efforts to showcase and support the best women in film reaching a wider national audience. Birds Eye View’s first move into online film distribution will see three new films licenced from past and present festivals.

Ultra VOD is currently a successful distribution model in the US. Brian De Palma’s Redacted and Gareth Evan’s Monsters were two of the first films to make use of the platform for pre-cinema releases. With the increasing appetite audiences have shown for seeking out distinctive new online content through VOD platforms, it also offers an exciting way forward to develop audiences for independent film.

Kate Gerova, Creative Director of Birds Eye View, said:

‘Film festival audiences take chances on unknown films and this project examines whether their passion and enthusiasm for a film can be captured to drive opening weekend audiences. Working in partnership with Curzon Home Cinema and Artificial Eye we are able to curate audiences’ film journey through the Birds Eye View Film Festival and Ultra VOD premiere to raise visibility of the film and increase audiences for inspiring independent cinema’.

Director of Curzon Home Cinema, Phil Mordecai has said:

“We are delighted to be able to bring Curzon customers the UK’s first Ultra VOD title. This marks the start of a new exciting way of releasing films in the UK and Curzon Home Cinema is proud to be part of bringing this excellent title to audiences in an innovative way. We look forward to featuring more Ultra VOD titles on the new Curzon Home Cinema site which will launch later in the year.”

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